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| Preparing Your Brand for the Mobile Web Experience |
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Speaker:
Evan Gerber
Principal Consultant, Experience Design
Molecular
Track:
The Future of the Web
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As the mobile web matures, we see more and more people running around airports with their mobile devices in hand, searching for hotel rooms, reading the news, or just playing video games. People are more connected with their mobile phone today than any other electronic device they use. What was once a nice-to-have is now the norm, and is quickly becoming an integral part of our culture and society. But how do you connect with users through mobile websites and create exceptional experiences that are both functional and captivating?
During 2007, Molecular conducted a unique research project which sought to explore, analyze, and understand how users are interacting with the mobile web. More specifically, this exercise looked to understand what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet. This presentation will share some of Molecular’s findings, and discuss the impact for companies seeking to promote their brand on the mobile web. Usability expert Evan Gerber will provide insight on what these learnings mean for the future of the mobile web and how you can apply it your business and improve your mobile marketing success.
Attendees will learn:
• What are the common weaknesses of the mobile interface, and how to avoid them
• Best practices for creating an engaging and memorable interface on handheld devices
• Critical differences between the mobile Web and traditional web experiences
• Common problems inherent in current mobile design
• How users perform tasks on handheld devices
Speaker Bio:
Since the late 90s, Evan Gerber has created innovative technology solutions for unique business problems. Currently, Evan is heading up the Experience Design department for the San Francisco office. Since starting at Molecular in 2004, Evan has worked on a variety of interesting technologies and projects, including development of a mobile application for Sprite, redesign of a global company intranet for Gillette’s ps portal pl platform, user centric e-commerce design for Adidas, and content management and globalization for Rentokil Initial, PLC. Evan is a frequent speaker and has published on topics including the usability of content management, Best practices in internationalization and localization, and how to create a meaningful mobile experience. Prior to joining Molecular, Evan worked at USWeb/CKS and MarchFirst as a producer and Information Architect for major clients including EFTours and Parametric Technology Corporation. Later, he worked as a lead information architect for Bridgeline Software, developing and implementing CM solutions for clients including John Hancock and Inverness Medical. Evan also worked at IBM as a usability analyst, developing applications to test the integrity and consistency of the Lotus Notes Environment for wireless platforms.
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Your registrations includes: Golden Pass Delegates will receive full conference access on June 22-23, 2009 including: Lunch and Coffee Breaks, Collectible Bag and Archives of all sessions on DVD. Includes access to all Conference Sessions including the Technical Sessions, Exhibits, Keynotes, Vendor Technology Presentations, and Power Panels. |
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AJAXWorld Security Bootcamp
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 Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.
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